Client - Adelaide All Spas
Objective - Pull together the instore merchandising, advertising and
other communication (web) into a consistent professional brand.
Problem - Adelaide All Spas needed to demonstrate their leadership
position in the Spa industry. Current showroom, advertising and website were not
cohesive nor positioned Adelaide All Spas as professional.
Strategy - Recognise the key role that aspiration plays in the
purchase of a spa. People don't buy '2hp pumps and Xv1 jet nozzles' they buy
fun, relaxation, and lifestyle.
Creative Solution - Re-design all their communication to avoid the dry
technical information and instead demonstrate the positive lifestyle benefits of
owning a spa.
Disciplines employed - Advertising, webdesign, merchandising and event
management.
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