Client - Displayline Commercial Interiors
Objective - Get shops, resturants and hotels to capitalize the
Christmas Trade by purchasing Christmas Decorations.
Problem - Small retailers and hospitality operations underestimate the
pulling power of properly merchandising their business for Christmas. They often
do too little too late.
Strategy - Demonstrate an extreme example of what can happen if a
small business fails to merchandise and decorate themselves to capture Christmas
trade.
Creative Solution - Have a "Father Christmas" in plain clothes try to
hustle for people to sit on his lap.
Disciplines employed - Advertising & PR - 30 Sec TV & Radio
commercials supported by media releases to local press.
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